How Political Consultancy Is developing in India: A new field for political enthusiasts
Political consultancy is rapidly emerging as a powerful new career field in India. This blog explores how data, digital campaigns, policy research, and on-the-ground strategy are shaping modern elections—opening exciting opportunities for political enthusiasts.
ELECTIONS
India is the country of elections, where every year a state gets its new government. Before the Modi era (2014), people were not that interested in active politics, where voters cared about the results of elections held in other states. At the same time, one domain in the election system of India was developing: “Political Consultancy.” Political consultancy is a term everyone is currently aware of because of Prashant Kishore’s IPAC that he left a few years back.
Storyline
After NDA’s landslide victory in 2014, the field of political consultancy grew very rapidly. From West Bengal and Telangana to New Delhi, politicians started taking this field very seriously. Professionals from premier institutes like IITs, IIMs, and even elite foreign universities are joining and making this a new form of employment-generating field.
This industry is huge but always remains the underdog. Some claims also say that it is around a 10 thousand crore market currently; however, most people find it difficult to make their presence felt because of so many uncertainties. But, apart from so many uncertainties, this field rewards you if you stay for 5 years with the intention of learning new ideas.
Current Situation of Political Consultancy
Currently, there are many big names in this industry, such as IPAC, Showtime Consulting, and Design Box. For those who are not aware, some people say that Showtime and IPAC are both indirectly run by none other than Prashant Kishore. If someone really wants to enter the field of political consultancy, one thing matters most: your interest and dedication to politics. At Astranova Consultancy, a new player in this field can bring a change in this orthodoxy. They are blending on-the-ground campaigns and social media and making a digital election management ecosystem.
Here are some realistic challenges that cannot be ignored, like it being seasonal, and if you are average, then you may face difficulties. However, there's a section of political enthusiasts who are willing to enter this field because of its dynamic nature. At Astranova Consultancy, newcomers will be guided about how to make their careers in the best ways and all possible queries. Till then, we have to wait and see where this field of political consultancy will go in the future.